Vartix

Vartix brand

Colours and logo for the app, website and Play Store.

Vartix logo

Vartix Turquoise

A bright sea-blue green that is cheerful, fresh and easy to read. It sits between WhatsApp green and Telegram blue, and it is clearly its own colour. The logo is a chat bubble with a paper plane: talk, and send.

Colours

#14B8A6
Vartix Turquoise

Main brand colour. Buttons, send button, unread badges, icons.

#0F766E
Teal Deep

Links and turquoise text on light backgrounds.

#5EEAD4
Aqua Light

Links and highlights on dark backgrounds.

#052E2B
Deep Teal

Dark brand surfaces: hero, privacy, call screen.

#0B4A45
Deep Teal Light

Gradients with Deep Teal.

#D5F7F0
Soft Aqua

Selected chips and highlights (light).

#0F1F1D
Ink

Text on light, text on turquoise buttons.

#F4FAF8
Mist

Page background (light).

#0A1413
Night

Page background (dark).

Light and dark

DownloadTurquoise linkSent message
DownloadTurquoise linkSent message

Rules

  • Put dark text (#042F2C) on turquoise buttons, not white. It is easier to read.
  • Use Teal Deep for turquoise text on light screens and Aqua Light on dark screens.
  • Use Deep Teal, not black, for big dark brand areas.
  • Keep the logo round, on white, on turquoise or on dark. Do not stretch it or change its colours.